Assistant Director of Marketing and Communications


University of Oregon

FEugene, OR - May 13, 2022

#academic


Assistant Director of Marketing and Communications George Mason University Business Services is seeking a highly motivated, innovative and ambitious individual to join the team as Assistant Director of Marketing and Communications.

George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.

This position reports directly to the Executive Director of Licensing, Marketing and Administration.

Responsibilities: * Creates and implements marketing initiatives to develop division-wide image and branding programs; * Promotes both departmental and contracted services programs, events, promotions and services; * Develops, maintains and utilizes a division-wide Web site to maximize advertising and marketing efforts, as well as provide support to specific departmental/contracted services Web sites; * Develops creative print, electronic and all other types of media materials to provide the best in sales, promotions and marketing practices; * Manages social media platforms, e-mail communication and Web-based advertising; * Supervises the student marketing staff; * Coordinates events and outreach activities to highlight units and provide support for various campus outreach activities.

Additional Duties: * Develops and implements long-term, comprehensive marketing and advertising plans for Business Services; * Creates and implements marketing campaigns and promotions that positively impact brand awareness and sales; * Strategizes on outreach and student engagement, all towards communicating the mission and message of shopMason, the marketing program for Business Services; * Develops brand recognition for all units within Business Services; * Develops and distributes communication via newsletters and other forms of messaging electronically; * Develops, writes and distributes informational/promotional materials; * Develops creative print, e-mail, and Web-based advertising; * Creates, approves, and monitors social media content, and develops social media campaigns; * Supervises and trains student marketing staff; * Plans, directs and schedules the day-to-day activities of the student marketing staff; * Conducts regular meetings with assigned staff; * Researches and generates benchmarking data with other universities and businesses to keep Business Services competitive; * Organizes, manages and executes special events and promotions with departments; * Maintains a calendar of promotions and events offered by all units of Business Services; * Works with units and contracted partners to activate promotions and marketing campaigns; * Monitors social media to gain insight on student experiences as it relates to our services and programs and communicate information appropriately; * Manages Brand Influencer program and keeps student volunteers engaged; * Coordinates information for media releases among functional areas; * Promotes and practices the highest standards of professional ethics and interactions with others; * Collaborates with all members of the Business Services’ management team to market services effectively; * Builds collaborative and mutually beneficial working relationships with people of different backgrounds; * Demonstrates a common knowledge or understanding of cultural differences; * Participates in student group meetings to help further the branding and benefits of shopMason; * Conducts focus groups to better understand the needs and wants of students and how to best market to them; * Develops and maintains an engaging and interactive divisional website, as well as provide website management and support for units within the division; * Creates content for websites and layout designs; * Works professionally with both internal and external stakeholders in efforts to accomplish desired goals; * Stays current with marketing trends and tools through reading trade magazines/articles and attending conferences, seminars, etc.; * Monitors trends in social media tools, applications, channels, design and strategy; * Chairs/Co-Chairs the shopMason Marketing Committee; * Assists in managing marketing expenses and reconciliation process; * Assists with the coordination and distribution of beverage contractor gratis products through working with campus staff, contractor, and contract administrator; * Assists with the development and management of a new “town and gown” relationship to strengthen connections between the university and local community; * Assists licensing director with educating users of university trademarks on proper use and licensed vendors; * Represents the department on university and division committees as assigned/approved by supervisor; * Participates in departmental staff meetings; * Performs various other duties as required.

Required Qualifications: * Bachelor’s degree in marketing, graphic design, communication or a related technology field, or an equivalent combination of education, training and work experience; * Working knowledge of WordPress standards and functionality; * Strong communication (written and verbal), analytical and organization skills; * Working knowledge of HTML, CSS or related web design tools; * Working knowledge of Microsoft Office (Outlook, Word, Excel, Power Point); * Demonstrated knowledge to effectively use graphic design software such as the Adobe Creative Cloud Suite; * Experience using social media while maintaining an engaging, interactive and creative presence; * Must be able to grasp new concepts and stay current with technology; take and follow instructions while being a team player; * Must be able to direct and coordinate several unrelated projects simultaneously, efficiently, and effectively while maintaining deadlines.

Preferred Qualifications: * Master's degree; * Knowledge of CMYK and PMS color grids; * Working knowledge of videography and photography; * Working knowledge of Internet Explorer, Google Chrome and Mozilla Firefox Web browsers, Windows OS and Macintosh OS; * Working knowledge of project management tools such as Trello, Falcon.io, Airtable, EMMA, Jotforms and Google Drive; * Knowledge of Web accessibility and usability, Internet trends, programming functionality; * Working knowledge of any web analytics application (Google Analytics preferred); * Experience with responsive and user interface design highly desirable.

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