Agile Marketing Coach


CVS Health

Wellesley, MA - May 13, 2022


The Agile Coach – Marketing will be responsible for leading and conducting training and coaching efforts within CVS Digital Lean-Agile COE with a concentration on supporting Agile Marketing practices.

The Agile Coach must be a strong leader and advocate for the adoption of Lean-Agile methodologies and practices within Marketing teams and associated roles.

Provide thought leadership and apply real life experience to support cross-functional teams in meeting their goals and relentlessly improving.

The coach is part of a coaching team, aligning on strategies for overall business agility at CVS, and a key partner to the Marketing organization’s broader change strategies.RESPONSIBILITIES:• Lead and facilitate various training sessions for colleagues at all levels of the organization, aimed at rolling out and sustaining department-wide adoption of Lean-Agile methodologies within Marketing and related supporting roles, with particular focused on Scaled Agile Framework (SAFe), Scrum, Kanban, and hypotheses-driven campaigns.

Training will include introductory, advanced, and role-specific training to further the organization’s agile mindset and practice.

Willingness to travel ~30%.• Mentor and coach teams and individuals in a transformation to Agile by reinforcing principles learned through training and guide behavior towards adoption of Lean-Agile principles and practices.

Be a servant leader that supports Agile coaching activities across teams and trains to quickly create spheres of influence to relentlessly improve and elevate overall application of Scaled Agile Framework (SAFe) in partnership with Solution and Portfolio Coaches within the Digital LACE.

Maintain energy around staying Lean to reduce delays in marketing flows, lead conversations on practice and improvement, focus leaders through change in leadership style and behaviors, and be a strong voice for continuing to hypothesize, learn and adapt.• Expert facilitator of Agile ceremonies and other critical meetings large and small, including plannings, cross-team discussions, and value stream workshops.• Lead agile assessments related to practice and mindset maturity, assist in developing agile improvement backlogs, assisting team and people leaders in maturing their agile and lean execution skills as team of teams.Required Qualifications• 5+ years working with Lean-Agile methodologies in a large organization; prior experience as an Agile coach is a plus.• Previous experience as a Product Manager or Marketing Leader with accountability of profits and business growth.• Marketing experience in coaching and facilitating highly cross-functional teams (with colleagues from marketing strategy, marketing operations, MarTech, creative writing/design, data science, data engineering, legal, sales, and product)• 1-3 years of experience with collaboration tools such as Jira, Rally, Miro, Workfront, SharePoint.• Experience with supporting, presenting and communicating to Executive Leaders .

Expert verbal and facilitation skills; Strong written communication skills and good business acumen skills.Preferred Qualifications• Previously taught SAFe courseware, Agile Marketing, or scrum master classes.• Certified SAFe Program Consultant (SPC) who has trained 5.x versions of the trainings• Previous experience as a Release Train Engineer• Experience coaching at large organizations• Experience within a customer centric environment with user facing complex solutions across many geographies and market segments.EducationBachelor’s or Equivalent ExperienceOther Certificates or Licenses (List): Certifications from an agile organization – preferred;SAFE Program Consultant (SPC) – preferred;Coaching or Product Management certification – preferred.

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